Williams Martini Racing Formula One Team Uses Blockchain To Gain Competitive Advantage
Williams Martini Racing, one of the world’s leading Formula One teams, is popular for focusing on innovation on the track, and technology is a major factor the team uses to gain an edge on its rivals. The team has now announced that it is tapping into blockchain technology to help deliver a competitive advantage.
The group is presently researching how it can utilize blockchain technology and has joined forces with big business middleware innovation supplier Omnitude to investigate how blockchain could be executed over the group’s activities in a requesting information-driven condition.
Regarding the partnership with Omnitude, Claire Williams, Deputy Team Principal of Williams Martini Racing, mentioned:
- “Williams prides itself on the speed of innovation and engineering excellence. We welcome the opportunity to form a close partnership with Omnitude and provide the ideal environment to showcase radical new technologies that have the power to transform the capabilities of businesses around the world.”
Further commenting on the collaboration between both parties, Chris Painter, CEO and Founder of Omnitude, stated:
- “We are exceptionally pleased to have signed this deal with Williams, to look at how Omnitude’s expertise in blockchain technologies can be implemented across their organization. Working with Williams Martini Racing is a major validation of our product and vision and this partnership is a natural pairing of two of the UK’s most innovative and cutting-edge organizations.”
Williams is the first F1 team to engage in the use of blockchain technology, though last year, Jetcoin became the main sponsor of Sky Grande Prix during Singapore’s Formula 1 night race.