Sherpa Dies Upon Filming Of ICO Publicity Stunt
A publicity stunt for the upcoming Initial Coin Offering (ICO) of Ukrainian social network ASKfm led to the death of one person last week, the Financial Times’ Alphaville reports Friday, May 25.
According to FT, “crypto enthusiasts” were sponsored by ASKfm to climb Mount Everest and upon reaching its peal, place a Ledger wallet with 500,000 tokens inside it, along with another wallet with the same amount of tokens to be offered in a contest. The “crypto enthusiasts” partaking in this stunt were Taras Pozdnii, Roman Gorodechnii, and Dmitrii Semenko.
A promotional video for the stunt’s slogan was “get ready for the highest token. Literally,” where the wallet at the top of Everest would be offered to anyone “brave enough” to climb up and get it. The tokens at the top of Everest are worth $50,000, as calculated by an “estimate of their value once the pre-sale and ICO launch”, according to an ASKfm representative.
The FT confirmed with Everest blogger Alan Arnette’s report of the weekend that the 3 person team climbed Everest, but the blog stated that one of the sherpas guiding the team, Lam Babu Sherpa, had died during the descent.
Russian media website 4sport.ua, reported Lam Babu Sherpa’s death as occurring due to either blindness or physical exhaustion. A post by 4sport.ua described the death in the following way:
- “In a second – animal fear, and I shout to Dima – let’s get out of here, or these will be the last pictures we’ll ever take. At this time there were three of our sherpa at the top, we saw Dima’s sherpa and as it turned out, he did not return to the camp :((((“
ASKfm CEO, Max Tsaryk, mentioned to the FT that “we have become aware that a Sherpa who successfully assisted one of our sponsored climbers on a part of their journey, prior to assisting other non-related groups of climbers, later became missing.” He then elaborated:
- “The last official update we received was that the condition and location of the missing Sherpa were unknown and it was not our place to make public statements which could’ve resulted in false information being circulated.”
The death of the Sherpa was later confirmed by the climbers.